FRIDAY NIGHT
FIGHTS CAMPAIGN
Friday Night Fights is a multimedia campaign created for HitTrax to drive engagement with the HitTrax Suite at local training facilities. The campaign invites players to compete in weekly challenges, track their performance, and earn a spot on a global leaderboard—turning individual training sessions into a shared, competitive experience.
To support both players and facility owners, the campaign spans social media and print. I designed Instagram posts and stories that included informational content, countdowns, and dynamic leaderboard graphics to build excitement and maintain participation. In addition, I created instructional PDFs and sign-up flyers that facilities could use to promote the event locally and encourage ongoing traffic and usage of the system.
project journey
I developed Friday Night Fights as a cohesive campaign system that could live across both digital and physical touchpoints. I began by defining the campaign structure and messaging, then translated that into a visual identity that felt energetic, competitive, and easy to follow.
From there, I designed a full set of social assets alongside printed materials for facilities, ensuring everything worked together as one unified experience. The result is a flexible campaign that supports both user engagement and business goals for facility owners, while bringing a sense of community and competition to the HitTrax platform.
