CMA CONFERENCE MAGAZINE
Pure Aura is a conceptual rebrand of Physician’s Formula focused on bringing the brand back to what matters most: natural ingredients, simplicity, and trust. The goal was to create a visual identity that clearly communicates a commitment to clean beauty, especially for people with sensitive skin. I wanted the brand to feel calm, refined, and intentional — something that reflects both the purity of the ingredients and the experience of using the products.
The rebrand leans into a minimalist aesthetic to strip away anything that felt overly complicated or clinical. Instead, the focus is on clarity, softness, and approachability. Pure Aura positions itself as a brand that blends science and nature in a way that feels accessible, creating products that are gentle, effective, and rooted in overall skin wellness.
project journey
To create the magazine, I first organized all of the conference content into clear sections, including schedules, speaker features, awards, and local information. This helped establish a structure that would make the publication easy for attendees to navigate.
From there, I designed the layout system, choosing typography, grids, and page styles that kept the information clear and consistent throughout the magazine. I then built out the full set of pages, combining maps, schedules, and editorial content into a cohesive guide for the convention.
The Pure Aura symbol, combining a face and a leaf, captures the brand’s focus on natural beauty and clean ingredients. The face represents individuality, self-care, and the importance of products that are safe for even the most sensitive skin. The leaf symbolizes the brand’s deep connection to nature, highlighting the use of pure, plant-based ingredients. This symbol reinforces Pure Aura’s vision of beauty that is both authentic and naturally radiant
