LEGO COPS & ROBBERS PACKAGE REDESIGN
This LEGO Cops and Robbers package redesign reimagines the box as an extension of the play experience rather than something disposable. Instead of being thrown away, the packaging becomes a functional part of the toy, designed to support both storage and play. The box includes a removable interior sorting tray that separates pieces by element, making it easy to organize, transport, and reuse.
Once the tray is removed, the inside of the box reveals a printed road scene, transforming the packaging into a portable play surface. Paired with bright colors and energetic LEGO-inspired graphics, the design builds excitement while encouraging imaginative play both at home and on the go.nd move through the conference experience seamlessly.
project journey
I began by sketching different box structures to explore how the packaging could function interactively. These early layouts helped me determine how the tray system and play surface would fit together within the box design.
After finalizing the structure, I built the dieline in Adobe Illustrator and developed the full visual design. This included creating the graphics and a custom type treatment for the title, bringing together both form and function into a cohesive final package.
